Web-Clinic – No Unsupervised Thinking
October 30, 2009
I attended a web-clinic put on by Marketing Experiements. The event centered on their critique of several web pages effectiveness getting visitor to take the desired action. My main take way was keep pages focused with one good call to action. The recording will be posted in a few days at the link above.
Their recommendation was to ask these three questions for each opt-in page:
Where Am I?
What Can I Do?
Why Should I Do It?
One other point which was particularly well made was…
Optimize Thought Processes vs. Pages
Don’t leave the visitor to guess what the next step is, tell what do next and why.
Do you agree?
2 Comments
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The Marketing Experiments home page has a link to the presentation; however I could only get audio. I poked around a little, the link below shows the audio and visual.
http://www.marketingexperiments.com/images/multifiles/articulate/webclinic-10-28-09/player.html
Its a very good presentation. The Articulate presentation software makes a very professional impression. I wish they had more real world examples of their work. Ultimately a discussion about a search/landing page strategy would be a good presentation prior to this one. The big question is how do I get people to the right part of my site so I can use these ideas to guide them.
It’s interesting that often the speakers are selling themselves rather than selling the methodology (Where am I? What can I do? Why should I do it?). However they are very knowledgeable. The discussion of submitted web pages was great! They gave some really insightful comments on the fly.
This is a great site that implements the ideas presented above
http://www.squarespace.com/