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Why I Use Bit.ly and Recommend It

January 28, 2010

Until twitter came along I didn’t have much use for services that shorted web addresses.  I quickly learned how useful they are, even beyond twitter.  I saw many people on twitter were using bit.ly and decided to check it out.  Here’s what I liked right off the bat:

  • There is no limit to how many web addresses (URLs) you can shorten
  • They offer a bookmarklet reveals a sidebar to shorten and share any page
  • It works with multiple twitter accounts

Though I’ve used bit.ly mostly with twitter,  I learned it’s power and protection go beyond twitter.   Here are a few examples.

Including a bit.ly link in a direct message on twitter (DM), an email, or blog comment gives me insight to the links being followed.  This is particularly useful if the link is to somewhere other than a site I own.   If I need to follow up, I know the message was opened and the link was followed.

There is also a nifty Chrome extension from bit.ly that goes beyond the bookmarklet and offers even more.  Like the bookmarklet the extension will reveal the sidebar but also ads a hover feature.  Hovering over a bit.ly link (and a few other types) not only shows the destination of the shortened link but also how many clicks link has generated.  Hovering over a twitter id will show a snapshot of a persons profile.  The snapshot helps me decide if I want to follow a link or the person.

Without that visibility I’ve followed a short-link about local flooding on twitter and suddenly landed on a fake virus scan site!  The spammer were targeting the trending topics on twitter to grab traffic.  Seeing where a link will go minimizes the risk following a shortened link.  Now I know exactly where the bit.ly link will go anywhere a bit.ly link appears.

I’m recommending bit.ly.  Have you find innovative ways to use bit.ly?

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